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Inoculation and Mental Processing: The Role of Associative Networks in the Process of Resistance.
- Source :
- Conference Papers -- International Communication Association; 2005 Annual Meeting, New York, NY, p1-48, 48p, 2 Diagrams, 2 Charts
- Publication Year :
- 2005
-
Abstract
- This investigation introduced the concept of associative networks to the resistance domain. A four-phase experiment was conducted involving 298 participants. The results confirmed the role of known elements in the process of resistance: the core elements of threat, issue involvement, and counterarguing output facilitated resistance, as did the more recently introduced elements of attitude certainty and attitude accessibility. Also, the results indicated that inoculation treatments modified the structure of associative networks, planting additional nodes and increasing linkages between nodes. Subsequently, these changes in the structure of associative networks contributed to resistance to counterattitudinal attacks. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- Database :
- Supplemental Index
- Journal :
- Conference Papers -- International Communication Association
- Publication Type :
- Conference
- Accession number :
- 18655368