Back to Search Start Over

Inoculation and Mental Processing: The Role of Associative Networks in the Process of Resistance.

Authors :
Pfau, Michael
Ivanov, Bobi
Houston, Brian
Haigh, Michel
Sims, Jeanetta
Gilchrist, Eileen
Russell, Jason
Wigley, Shelley
Eckstein, Jackie
Richert, Natalie
Source :
Conference Papers -- International Communication Association; 2005 Annual Meeting, New York, NY, p1-48, 48p, 2 Diagrams, 2 Charts
Publication Year :
2005

Abstract

This investigation introduced the concept of associative networks to the resistance domain. A four-phase experiment was conducted involving 298 participants. The results confirmed the role of known elements in the process of resistance: the core elements of threat, issue involvement, and counterarguing output facilitated resistance, as did the more recently introduced elements of attitude certainty and attitude accessibility. Also, the results indicated that inoculation treatments modified the structure of associative networks, planting additional nodes and increasing linkages between nodes. Subsequently, these changes in the structure of associative networks contributed to resistance to counterattitudinal attacks. [ABSTRACT FROM AUTHOR]

Details

Language :
English
Database :
Supplemental Index
Journal :
Conference Papers -- International Communication Association
Publication Type :
Conference
Accession number :
18655368