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Using visual metaphors in advertising campaigns to promote sustainable tourism.

Authors :
Kamel, Noha Ahmed
Source :
Tourism & Management Studies; 2024, Vol. 20 Issue 4, p85-98, 14p
Publication Year :
2024

Abstract

<i>Copyright of Tourism & Management Studies is the property of Escola Superior de Gestao, Hotelaria e Turismo, Universidade do Algarve and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
21828458
Volume :
20
Issue :
4
Database :
Supplemental Index
Journal :
Tourism & Management Studies
Publication Type :
Academic Journal
Accession number :
180142291
Full Text :
https://doi.org/10.18089/tms.20240407