SUPER SPECIAL: Iconic hotel brand celebrates the 50-year milestone.

Super 8, a hotel brand founded in 1972 by Ron Rivett and Dennis Brown, is celebrating its 50-year anniversary. The brand started with its first hotel in Aberdeen, SD, offering rooms for $8.88 per night. Super 8 has since expanded globally, with locations in 49 states and nine countries, including China. The brand's success is attributed to its commitment to providing consistent and affordable accommodations, as well as creating a sense of community. Super 8 continues to innovate with programs like Innov8te and Innov8te 2.0, focusing on technology and upgraded WiFi to attract younger travelers. The brand also emphasizes the importance of cultural communities to its growth and success. [Extracted from the article]