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Scaling Up Performance: The Impact of Economies of Scale in the Sportswear Industry.

Authors :
Chae Mi Lim
Malhotra, D. K.
Source :
Journal of Applied Business & Economics; 2024, Vol. 26 Issue 3, p203-217, 15p
Publication Year :
2024

Abstract

The sportswear industry has experienced substantial development as a result of the increasing demand for products that are both performance-oriented and lifestyle-oriented. This study examines the influence of economies of scale on the development and profitability of this dynamic sector. Despite the fact that industry leaders exhibit robust production efficiencies that are indicative of economies of scale, they face difficulties in managing the escalating operating and SG&A expenses. The study emphasizes the importance of stringent cost control measures and continuous innovation in order to maintain a competitive advantage and profitability in the sportswear industry amidst the changing market conditions. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
1499691X
Volume :
26
Issue :
3
Database :
Supplemental Index
Journal :
Journal of Applied Business & Economics
Publication Type :
Academic Journal
Accession number :
179268826
Full Text :
https://doi.org/10.33423/jabe.v26i3.7148