Universitas Brawijaya Researchers Focus on Anxiety Disorders [Decoding Digital Dilemmas: The Indonesian Journey From Facebook-Commerce Anxiety To Engaged Participation (Theoretical paper)].

A recent report from researchers at Universitas Brawijaya explores the journey of Indonesia in the digital marketplace, with a focus on Facebook as a platform for commerce. The study reveals that local merchants and consumers initially experienced trepidation and uncertainties due to unfamiliarity with the digital ecosystem and concerns about security, trustworthiness, and cultural fit. However, a combination of improved technological infrastructure, community-led knowledge sharing, and Facebook's localized strategies has led to a thriving environment for digital commerce. The Indonesian case serves as an example for other emerging markets navigating their own digital transformations. [Extracted from the article]