CINEMA ADVERTISING: A CATALYST TO RECOVERY: The Preshow Comes to the Rescue as Exhibitors Wrangle with Fewer Titles and an Inconsistent Release Schedule.

The article focuses on the increasing importance of cinema advertising for theater owners recovering from pandemic-induced declines, as it offers a highly engaged audience amidst a challenging media landscape. Topics include the impact of shorter exclusivity windows and fewer theatrical releases on box office revenue, the decline of traditional TV advertising, and the growing value of cinema ads in capturing viewers' attention compared to streaming platforms.