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PERSONAL COACHING for the Masses.

Authors :
Benton, Nigel
Source :
Australasian Leisure Management; Jan/Feb2005, Issue 48, p30-32, 3p, 4 Color Photographs
Publication Year :
2005

Abstract

Focuses on the phenomenal success of the women's-only fitness chain Curves International Inc. in becoming the fastest growing fitness franchise in the world. Business strategies of the company in becoming the largest fitness operator in Australia; Corporate history; Approaches of the company with regards to physical fitness; Guide in getting a fitness franchise from the company; Plans of the company of diversifying its business.

Details

Language :
English
ISSN :
14461374
Issue :
48
Database :
Supplemental Index
Journal :
Australasian Leisure Management
Publication Type :
Periodical
Accession number :
17867130