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K-Fashion Thrives on Innovative Approaches.
- Source :
- Koreana; Summer2024, Vol. 38 Issue 2, p34-39, 6p
- Publication Year :
- 2024
-
Abstract
- The article explores the rise of Korean fashion, highlighting how established brands and emerging designers utilize innovative methods to gain international recognition. Topics discussed include the impact of social media on fashion brands like KIMHĒKIM, the evolution of Korean fashion from the 1990s to today, and the shift from traditional promotion to digital marketing strategies.
- Subjects :
- FASHION
CLOTHING industry
SOCIAL media
INTERNET marketing
Subjects
Details
- Language :
- English
- ISSN :
- 10160744
- Volume :
- 38
- Issue :
- 2
- Database :
- Supplemental Index
- Journal :
- Koreana
- Publication Type :
- Periodical
- Accession number :
- 178498204