DE LA CRIZĂ LA „PERMACRIZĂ” ÎN COMUNICAREA MEDIATICĂ DIN ROMÂNIA.

The article examines how the crisis phenomenon is discussed in the Romanian public communication environment. The authors argue that in the current context, where society is marked by multiple crises, the term “permacrisis” has become relevant, describing a state of permanent crisis affecting the society at multiple levels. The authors analysed how the topic of crisis has been represented in the Romanian media, focusing on articles published online between 2017 and 2022. Through quantitative and qualitative analysis, the study highlights a significant increase in crisis-related mentions since 2020, in the context of the COVID-19 pandemic. This increase indicates a shift in public perception and media discourse, suggesting the normalisation and acceptance of the crisis as a constant state. Four dominant themes associated with the crisis were identified in media discourse: the economic crisis, the health crisis generated by COVID-19, the domestic political crisis and the crisis generated by the war in Ukraine. These themes illustrate the different facets of the permacrisis in Romania, from the economic and social impact, to political uncertainty and the consequences of pandemics and geopolitical conflicts. The paper highlights the importance of recognising and understanding the phenomenon of permacrisis in Romanian society in order to develop more eff ective strategies for managing crises and building a more resilient society. [ABSTRACT FROM AUTHOR]