HOW GOOD UX DESIGN ENHANCES THE VALUE OF QUALITY PRODUCTS: AN EXPERIENCE REPORT ON APPLYING INTEGRATED UX LEAN IN SCRUM.

The software development process is an intrinsically human-focused activity, in which User Experience (UX) plays a fundamental role in the success and adoption of new software technologies. For this reason, several companies have been integrating UX design principles into process software development. However, adoption in practice creates essential challenges that influence successful project deliverables. This paper shares our experience integrating UX strategies into Scrum, using Lean UX. The adapted process improved requirement understanding, quality, and user satisfaction. This hybrid method was used in a real-world case study, and experimental evaluation showed increased team performance and customer satisfaction. However, the hybrid method led to higher discovered defects, re-works, and project duration compared to teams using only Scrum. [ABSTRACT FROM AUTHOR]