THERE IS NO PLANET B: Bringing Sustainability to Life.

The article highlights Natura & Co., a Brazilian cosmetics group, as an example of a stakeholder-oriented corporation addressing climate change. Natura's approach involves aligning stakeholder interests to address environmental issues, particularly in relation to the Amazon rainforest. The company works with Amazonian communities to source ingredients for their products while promoting forest preservation. They establish associations or cooperatives with community leaders to set terms of sale and ensure sustainable harvesting practices. Natura's efforts have led to the development of sustainable markets, increased profitability, and the empowerment of Indigenous suppliers. This case demonstrates the potential for stakeholder-oriented corporations to have a positive impact on the environment and align interests. [Extracted from the article]