Utilization of Core Values and Branding to Recruit the Best Trainees for Your Program.

The article focuses on leveraging branding strategies, traditionally applied in business, to enhance pediatric residency program recruitment. Topics include the importance of core values in developing brand identity, the use of branding to navigate virtual recruitment challenges amid the COVID-19 pandemic, and a comprehensive guide on creating a brand message, experience, and auditing process to attract and retain the best-fit candidates for residency programs.