An Investigation of Consumers Knowledge About the Quality and Safety of Food Products.

This study aimed to identify consumers knowledge about the quality and safety of food products. The quality and safety of food are the main concern of consumers, so it is very important to know about the safety of food and the quality of food products to avoid serious problems that we can encounter from food products because the consequences of unsafe food bring great consequences and can be serious. Food safety is important as it helps protect the consumer from the risk of foodborne illness. One of the factors that influence the choice of a food product is the price as an element or determinant of a quality product. Knowing the importance of food safety and food product quality, such a study should be done first. Therefore, the purpose of this paper is to identify consumers' knowledge about the quality and safety of food products. The methodology of this study is the quantitative method. The sample of the selection of participants was random, where the data of this paper were collected through direct interviewing by means of a structured (printed) questionnaire. The sample size consisted of 100 citizens of the Republic of Kosovo in 3 different cities (Prizren, Pristina, Ferizaj). The questionnaire consisted of two sections. The first section contained questions aimed at basic data on the respondents (age, gender, place of residence). The second section focused on citizens' perception of food quality and safety. These data were then analyzed and interpreted through the analysis method and the SPSS program. The results of this study show that a significant part of the respondents 35% think they have knowledge regarding the topic of food safety and 60% of the respondents think that the price plays a role in determining a quality product and being for sure. [ABSTRACT FROM AUTHOR]