The influence of sound on the attractiveness of automobile from a bird's eye view of perceived attractiveness.

To improve product value, research has been conducted on the sound of automobiles. However, studies of perception, including sound, may overestimate the contribution of sound because each perception is treated as an independent object of study. In this study, we clarified the influence of sound on attractiveness in the form of an overarching study of each perception and confirmed the contribution of hearing. A covariance structure analysis of the results of an online survey on the presentation of each perceptual information about automobiles revealed that hearing is the second most important factor for automobile attractiveness after sight. [ABSTRACT FROM AUTHOR]