AN ANALYSIS OF PROPAGATION OF ETHNIC AND RACIAL STEREOTYPES IN INDIAN CARTOON CHARACTERS.

This study examines the propagation of ethnic and racial stereotypes in Indian cartoon characters designs. Cartoon characters, being the most accessible form of media for children, holds immense power to shape their perception of different ethnic and racial groups. Using Semiotic Analysis, the study qualitatively identifies and examines popular Indian cartoon characters, while also analysing their effects on the audience. This study utilises the evaluation approach of ethnic and racial stereotypes proposed by Ross (1997). The study reveals that Indian cartoon characters frequently reinforce stereotypes that contribute to the perpetuation of negative attitudes and discrimination towards specific populations. The study suggests that animation designers need to become more aware of stereotypes and strive to create more diverse and inclusive depictions of various ethnic and racial groups. The study contributes to the growing body of literature on the impact of media on children's perception of different ethnic and racial groups. The study's findings may help in combating the perpetuation of harmful stereotypes and may offer practical recommendations to address ethnic and racial issues and promote greater diversity and inclusion in Indian media. [ABSTRACT FROM AUTHOR]