Implementation of Augmented Reality in Android-based Application to Promote Indonesian Tourism.

Indonesia is known for its iconic tourism industry. However, there is a significant popularity difference between each destination. This imbalance has been a problem that the Indonesian Ministry of Tourism has been trying to solve through the 'Wonderful Indonesia" campaign. Unfortunately, some did not perceive it as a success. With the breakthrough of Augmented Reality (AR) that is seen as a great factor in enhancing user experience in the tourism sector, this research aims to design and develop an immersive android-based application that implements Augmented Reality and Audio Guidance to promote and create branding for Indonesian tourism spots. This research uses a methodology divided into 4 phases; Analysis Requirement, Research and Collect Data, System Design and Development, and Testing. A survey was conducted in the Analysis Requirement phase to find people's knowledge and preference for tourism spots in Indonesia. Another survey was conducted in the Testing phase to test the application's usability and whether the aim has been achieved. The main findings indicate that most local tourist respondents stated that the application developed is an effective way for them to explore and educate themselves about Indonesian tourism sites. Therefore, this application might be a sustainable answer and a new approach compared to what the Indonesian government has done in the past years. [ABSTRACT FROM AUTHOR]