Making social work news.

The article presents information on the book "Making Social Work News," by Meryl Aldridge. The book falls into three parts, the first providing students and practitioners with a basic understanding of the day-to-day working and commercial logic of Great Britain press. The second part examines the press coverage of social work itself, exploring its considerable variation, comparing different news treatments between broadsheets and tabloids, and between national and local papers. The final part considers whether social work has particular difficulties in defining its goals and lobbying on its own behalf. It concludes with some reflections on the importance of doing so now that marketing has become part of the policy process. Social work has recently received some dreadful news coverage, but the most extravagant headlines and accusations center on local authority social work with children. Moreover, they are almost exclusively from the national press.