Competitive Advantage in Java, Indonesia's Small and Medium-Sized Businesses.

SMEs require a competitive advantage to compete in the industrial revolution 4.0 era, where the industry has touched the virtual world, resulting in human, machine, and data connectivity, all of which are vying to survive and be the best. Because company size is no longer a guarantee of success in the fourth generation industrial era, small and mediumsized businesses must be able to anticipate all types of changes in the business environment and market needs in order to turn threats into business opportunities. The aim of this study is to analyze and evaluate the role of social media, innovation, and market orientation in increasing competitive advantage in small and medium-sized businesses in Indonesia. Population of this research is 19.5 million SMEs in Indonesia. The population of SMEs in Indonesia is 19.5 million SMEs, then sample data collection using slovin is obtained as many as 400 samples. Questionnaires were distributed, then the ones that were fully filled out and which could be processed were only 294 of the data. Smart software pls was used to analyze the data. The findings indicate that social media, innovation, and market orientation might help SMEs gain a competitive advantage. This study has practical consequences in that SME actors should always use social media for promotion, continue to innovate products, and be consumer-oriented in order to preserve and sustain competitive advantage for company sustainability. [ABSTRACT FROM AUTHOR]