Good ideas and targeted communications.

This article presents information related to good ideas and targeted communications at Citicorp Inc. According to Kate Nelson, who headed up human resource (HR) communications at Citicorp., it was an extremely robust network and communicators learned a lot from one another with relatively little effort from the network's managers. Among the activities that were organized were: an annual two-day conference for communicators. It was always well-attended and people came in from around the world. The conference included presentations on corporate strategy; how various programs were being communicated around the world, training, networking events etc. Since they had access to Citicorp's executives, they would interview them on key corporate initiatives or programs, write a press release and send it to all communicators worldwide. They even indicated what questions the local communicators might want to ask their local management and how they could adapt the press release for their audience. This was extremely effective in communicating consistent corporate messages globally. INSETS: Join a professional or community body;Get to know your CFO.