Factors influencing the effects of the Starlink Satellite Project on the internet service provider market in Thailand.

This quantitative study explores the impact of the Starlink project on the internet service provider market in Thailand. A convenience sampling technique was used to recruit 617 participants, who completed an online questionnaire. The study examined several independent variables, including demographic factors, such as gender, age, education, status and income, and user behaviour, such as devices used for internet access, time spent online and social media platforms used. Binary regression was used to analyse the data. The results showed that the Starlink project had a significant impact on the competitive structure of the internet service provider market in Thailand. This impact was influenced by factors such as age, education, income, internet duration, mobile internet use, Facebook and TikTok. The study recommends that businesses develop effective strategies to meet the needs and expectations of their customers. Organisations with internet access have the opportunity to collect data to develop new products, which can give them a competitive edge. It is important to maintain a competitive environment to prevent artificially low collection rates or exorbitant prices due to collusion or tacit pricing agreements. • The quantitative study examines the effects of the Starlink project on the Internet service provider market in Thailand. • The introduction of Starlink, a satellite-based internet service, has influenced the dynamics and competition within the market. • Internet service providers should adapt their offerings and improve their services to remain competitive in the changing landscape influenced by the Starlink project. • This study highlights the significant impact of the Starlink project on Thailand's Internet service provider market and underscores the importance of adapting business strategies to meet customer demands. • This study emphasises the potential competitive advantage gained through data collection and the need to maintain a competitive environment in the market. [ABSTRACT FROM AUTHOR]