SMARTPRACTICE.

The article presents information on management communication. Speaking at Melcrum's Internal Communication Measurement Conference in February, measurement guru Angela Sinickas gave delegates a simple way to calculate a return on investment for communication. Start with the total financial value of new sales, increase in share price, improved productivity, reduced accidents, etc. A great tip from communication skills and techniques specialists, fecund projects, is the boxer training technique. Use your own resources if you need to brush up on presenting by asking colleagues to watch a practice run. Organization Visa International CEMEA (Central Europe, Middle East and Africa) has just done a branding exercise to help employees across the region understand the brand's relevance to them. It used some innovative techniques to inspire and engage employees in the first phase of a wider brand engagement exercise that will evolve throughout the year. The launch of a book describing the brand and its proposition was supported by guerrilla promotional activity.