Look up: A balloon festival celebrates a milestone and businesses enjoy the ride.

The article reports on the annual New Jersey Lottery Festibal of Ballooning held in Hunterdon County. It considers the festival as a way to reach the demographic of families and a part of public relations campaign and social media effort. It discusses the opportunities provided by the festival to customers and companies including entertainment, promotion packages, branding and market positioning. Also noted is the plan of festival organizers to design a corporate hospitality package.