The moralities of consumption and interactions among consumer cooperatives in East Asia.

Alternative food networks are embedded in sociocultural contexts and have developed distinctive features in different regions, but the literature has generally overlooked how AFNs interact and build networks across countries. This paper fills this gap by analyzing how consumer cooperatives in Taiwan have been inspired by pioneers in Japan, and how Taiwan AFNs now influence their counterparts in China. It shows that specific social material arrangements consist of translated books, the intermediary organizations and mutual visits facilitating a sequence of influence among consumer cooperatives across national borders. These social material arrangements disseminate a specific morality of consumption, teiki , that has reframed the food consumer as a 'life person', designed solidarity economies for 'collective purchasing', and established local distribution stations for agrifood education or policy advocacy. The paper illustrates how AFNs in East Asia share similar moralities of consumption, but have also adapted teiki to different social contexts and developed different imaginations of consumer citizen. • Examines the interactions and learning among consumer cooperatives and CSAs across countries. • Highlights how specific social material arrangements supported interactions and help disseminate specific discourses and practices. • Advances understanding of the characteristics of East Asian AFNs that share a similar morality of consumption. • Argues that it is useful to analyze the morality of consumption to understand consumer-farmer relations and political agency. [ABSTRACT FROM AUTHOR]