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ARE YOU BEING SERVED?

Source :
Consumer; Jan/Feb2005, Issue 444, p12-13, 2p, 1 Color Photograph, 2 Charts
Publication Year :
2005

Abstract

Presents the survey results regarding banks and banking in New Zealand. Revelation of the top service ratings for PSIS, TSB Bank and BankDirect; Improvements made by ANZ resulting in the high satisfaction percentage from its customers; Citation of the aggressive marketing approach used by ASB; Demand by bank customers for both convenience and personal service; Appeal of Internet banking in New Zealand.

Subjects

Subjects :
BANKING industry
ECONOMIC surveys
FINANCIAL services industry
CUSTOMER satisfaction
MARKETING
PUBLIC relations
ONLINE banking

Details

Language :
English
ISSN :
01105949
Issue :
444
Database :
Supplemental Index
Journal :
Consumer
Publication Type :
Periodical
Accession number :
16255232

Tools

Authors Abstract Subjects Details