The Role of Academic Libraries in Promoting Clientele Centered Services.

Academic libraries play a key role in the promotion of user centered services through the provision of information resources and services for the information needs of the library clienteles. With the emergence of Information and Communication Technology (ICT), the traditional library services have no place in satisfying the curiosity of the library users. Library users are gradually keeping away from the use of the library and less value are attached to the library. This paper looked at the traditional and hybrid services that are easy to access and more convenient for the library users as a way of promoting clientele centered services in academic libraries. The study recommended that academic libraries should introduce and employ strategic services in order to attract the library users to the library services. [ABSTRACT FROM AUTHOR]