The Web log data triangulation: Server-side and Client-side data comparison.

The pin-point accuracy of the client computers' or server computers' data collection software created a high expectation of the Internet use measurement. However, the relatively unexplored data structures and a complex collection algorithm should be understood before the data are analyzed. Furthermore, the difficulty of the analysis reside in deciding the proper unit of analysis and predicting the analysis unit ahead of the data collection process. The purpose of this paper is to investigate the potential values of the Internet use data and examine the validity of the Internet use data by comparing server-side data set and client-side data recording from identical Internet users. As a result of the triangulation of two datasets, we could recommend research designs and propose analysis schemes. [ABSTRACT FROM AUTHOR]