40 UNDER FORTY: Maggie Schmerin.

Keywords: 40 UNDER 40; 40 UNDER FORTY; FORTY UNDER 40; FORTY UNDER FORTY EN 40 UNDER 40 40 UNDER FORTY FORTY UNDER 40 FORTY UNDER FORTY 36 36 1 11/14/22 20221107 NES 221107 Maggie Schmerin Age: 38 Head of global advertising and social media, United Airlines Shortly after Maggie Schmerin took over social media at United Airlines in 2019, her team pitched the idea of having a little fun with an announcement about a climate-sustainability initiative by removing the C's, O's and 2's from the tweet. She came to United from Chicago PR firm Edelman, where she had done social media work for energy company Shell. She got her start at a boutique PR firm in Washington, D.C., where she convinced a law firm to embrace social media by creating a blog that reviewed episodes of the "The Office" with an eye toward all the ways its characters violated labor laws. [Extracted from the article]