Contesting rural Australia in the time of accelerating climate change.

"Rural Australia" has long been a special site of political contestation. Staking the terms of public depictions of "the rural", "the bush", or "country life" is a constitutive thread running through Australian settler colonial identity and a cornerstone of national electoral politics. This paper analyses major News Corporation media outlets' presentation of an evolving political campaign, comparing contesting representations of farming and rural Australia deployed by the Morrison Coalition government and advocacy group Farmers for Climate Action, in the period between the government's re-election in May 2019 and July 2021. The paper steps through the key tactical discursive moves made by these contesting parties. It argues that in their depictions of rural Australia there are two important features that these perspectives share. Both embrace a discourse of increased agricultural productivity inspired by high-tech innovation, and both are silent on the related social and economic transformations that undergird the "crisis" of the rural. Consequently, public political contestation over rural policy unfolds without engaging transforming structural arrangements that fundamentally organise work and life on the land. • Presents comparative depictions of rurality by the Australian prime minister and advocacy group Farmers for Climate Action. • Political contests over the representation of the rural during the time of accelerating climate change are shown to have strong temporal framings. • Both government and Farmers for Climate Action embrace a discourse of increased agricultural productivity inspired by high-tech innovation and both are silent on socio-economic transformations. • Farmers for Climate Action have made significant steps towards normalising the idea that farming and climate activism go hand in hand. [ABSTRACT FROM AUTHOR]