A Study of Public awareness of hospitals atavadi circle, Tamilnadu.

Background:The Indian healthcare industry is one of the biggest and fastest developing sectors of world. Healthcare can form a huge part of nation's economy by consuming over 10% of GDP of various developed countries. Indian pharmaceutical and healthcare industry was addressed to add manpower over the last few years; this was the time when mostly players were busy in restructuring their operations and optimizing their costs. Overallhospitalposttreatmentalsoaverage and 50%oftherespondents'onlyinterestedtotheoffer. Withinthe3monthsoftime(87%)morepeoplegoingfortreatment. MostofthepeoplechoosinghospitalbecauseofServicesandnominalcharge but People giving more weightage for specialist or experienced Doctors, acceptance of insurance, preventingcommunicablediseases, Properdiagnosisofproblemandreducedwaiting time. Objectives: Primaryobjective: ▪ Toanalysisthepublicawarenessofhospitalsat Avadicircle, TamilNadu. Secondaryobjectives: ▪ TostudytheSatisfactionlevelofcustomerstowardsthefacilitiesprovided. ▪ Tostudythevariousfactorswhichinfluencingcustomerstowardshospital. Methods:Researchmethodologyisasystemofmodels, proceduresandtechniques used to find the result of a research problem. Research is a systematic process of collecting and analyzing information or data in order to increase our understanding of thephenomenonaboutwhichweareconcernedorinterested. Researchisanendeavortodiscoveranswerstologi calandpracticalproblemthroughtheapplicationofscientificmethod. It is a systemized effort to gain knowledge. Results:Majority of respondents were (36%)visited in a month before, 21% of respondentswerevisited to the hospital treatment in aweek before, 21% of respondentswerevisited in 3 months before, 12% of respondents werevisited in 6 months before and10%ofrespondentswerevisitedinayearbefore. Majority of respondent were (32%) aware of KC hospital, 24% of respondents wereaware of Sri Sudharshanam hospital, 22% of respondents were aware of Meenakshihospital, 11% of respondents were aware of Avadi hospital, 10% of respondents wereawareofESIhospital, 1% of respondentswereawareofclinic. Conclusions: Morethan96%ofpeopleknowing the hospitalsthrough an advertisements, friendsandrelatives. PublicawarenessonallnearbyHospitalconcernsaverageonly. Overallhospitalposttreatmentalsoaverage and 50%oftherespondents'onlyinterestedtotheoffer. Withinthe3monthsoftime(87%)morepeoplegoingfortreatment. MostofthepeoplechoosinghospitalbecauseofServicesandnominalcharge but People giving more weightage for specialist or experienced Doctors, acceptance of insurance, preventingcommunicablediseases, Properdiagnosisofproblemandreducedwaiting time. [ABSTRACT FROM AUTHOR]