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O estrato de baixa renda entre a publicidade excludente e a publicidade redentora.
- Source :
- Comunicação, Mídia e Consumo; jan-abr2022, Vol. 19 Issue 54, p8-29, 22p
- Publication Year :
- 2022
-
Abstract
- <i>Copyright of Comunicação, Mídia e Consumo is the property of Escola Superior de Propaganda e Marketing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
- Subjects :
- MIDDLE class
CUSTOMER cocreation
SOCIAL classes
WORKING class
DURABLE consumer goods
Subjects
Details
- Language :
- Portuguese
- ISSN :
- 18064981
- Volume :
- 19
- Issue :
- 54
- Database :
- Supplemental Index
- Journal :
- Comunicação, Mídia e Consumo
- Publication Type :
- Academic Journal
- Accession number :
- 159279463
- Full Text :
- https://doi.org/10.18568/CMC.V18I54.2479