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O estrato de baixa renda entre a publicidade excludente e a publicidade redentora.

Authors :
Valença da Silva, Lívia
Source :
Comunicação, Mídia e Consumo; jan-abr2022, Vol. 19 Issue 54, p8-29, 22p
Publication Year :
2022

Abstract

<i>Copyright of Comunicação, Mídia e Consumo is the property of Escola Superior de Propaganda e Marketing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Portuguese
ISSN :
18064981
Volume :
19
Issue :
54
Database :
Supplemental Index
Journal :
Comunicação, Mídia e Consumo
Publication Type :
Academic Journal
Accession number :
159279463
Full Text :
https://doi.org/10.18568/CMC.V18I54.2479