Digital transformation of business models: influence of operation and trade variables.

This paper aims to determine how digital transformation of operation and trading processes influence the digital transformation of business models in printed media industries. A regression model was applied to address the phenomenon and test the hypothesis. Measurements were performed through a self-administered tool, aimed to executives in a sample including 40 companies in the sector. The results allowed to confirm that the application of digital transformation to trading and operation processes directly leads to a digital transformation of the business model, enhancing the identification of a particular effort and investment approach for the digital turn of businesses. [ABSTRACT FROM AUTHOR]