THE LINK BETWEEN ENTREPRENEURIAL ORIENTATION, TOTAL QUALITY MANAGEMENT AND CORPORATE SOCIAL RESPONSIBILITY.

Purpose - The purpose of this paper is to investigate whether a corporate orientation strategy facilitates the integration of Total Quality Management practices as well as entrepreneurial orientation enables the improvement of corporate social responsibility practices. Finally, whether total quality management improves measures of implemented social responsibility. Design - The research carried out was explanatory and transversal. Methodology/Approach - A 44-item survey on a five-point Likert scale was administered to 155 hotels threestars and above in the United States of America. Results were obtained from the application of partial least squares structural equation modeling (PLS-SEM) using Adanco software. Findings - The results indicate that entrepreneurial orientation has a positive influence on the establishment of total quality management and social responsibility processes; likewise, there is a very strong connection between these two variables. Originality of the research - The originality of this paper stands out because it simultaneously relates three variables relevant to the hotel sector. These variables are applied in different intensities, so that the results allow visualizing the way in which each of them takes place. Likewise, the study contributes to enhance empirical evidence and verify the different theoretical frameworks developed so far. For management, this means that companies will have to develop methods to measure and qualify each of the processes carried out. The result will enable them to select the processes that contribute most to the establishment of EO, TQM and CSR. In this way, resources will be saved that could be used in other areas. [ABSTRACT FROM AUTHOR]