Integration's Dividends Make for a Tough Sell.

Presents the case for enterprise application integration (EAI) as a cost effective process for businesses. Return on investment; Information technology managers' task of justifying the high cost of EAI; Faster service, improved management reporting and new offerings experienced by N.E.W. Customer Services; Virgin Entertainment Corp.'s experience with BizTalk Server; Washington, D.C. municipal government's investment in SeeBeyond software.