Understanding factors influencing the adoption of a mobile platform of medical and senior care in China.

• A mobile platform of medical and senior care can provide one-stop services. • Perceived value has a positive effect on users' intention to adopt the platform. • Perceived service usefulness and service complementarity are benefit factors. • Perceived service fee and legal concerns are sacrifice factors. • Findings will facilitate the implementation of MPMSCs. A mobile platform of medical and senior care (MPMSC) is a platform that provides users with one-stop medical and senior care services. Although an MPMSC presents users with multiple benefits, there is insufficient understanding of the factors motivating users to adopt such new platforms. Focusing on the characteristics of an MPMSC, this study develops a research model based on the value-based adoption model and uses the partial least squares technique to analyze data collected from a sample of 215 potential users to validate its model. The results reveal that perceived value is a predictor in explaining users' intention to adopt an MPMSC; perceived service usefulness and perceived service complementarity positively impact perceived value; perceived service fee negatively impacts perceived value; legal concerns negatively impact users' adoption intention. These findings can enhance our understanding of the factors influencing the adoption of an MPMSC and facilitate the implementation of an MPMSC. [ABSTRACT FROM AUTHOR]