Searching for pure gold: The impact of ethical gold sourcing certification programmes in the UK and Switzerland.

This paper explains the history of the first ethical gold certification programme: Fairtrade and Fairmined Gold, launched in February 2011, and its two successors. By presenting an overview of the key events that occurred in the UK and Switzerland relating to these three leading certification schemes, it outlines the trajectory and relevance of ethical gold in both countries up to the present day. This material is then used to explain why ethical gold certification has survived but remained peripheral to gold jewellery manufacturing in the UK throughout the past decade, whilst growing in relevance and institutional support in Switzerland over the same period. The paper also considers the overall impact of ethical gold certification programmes on global gold supply chains since their inception and concludes by reflecting on the extent to which these schemes have benefitted artisanal and small-scale gold mining communities around the globe. • The first ethical gold certification programme, Fairtrade and Fairmined Gold, was launched in 2011. • Despite claims Fairtrade and Fairmined Gold would take a significant market share, ethical gold has remained a niche product. • The viability of using ethical gold in branded luxury goods was proved by the launch of the L.U.C Tourbillon Fairmined watch. • The support of the Swiss Better Gold Association has pushed cumulative exports of Fairmined Gold into tonnages. [ABSTRACT FROM AUTHOR]