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Marketing experiencial y el valor de marca en una empresa del sector gastronómico.

Authors :
Barboza Seclén, Diana Makarena
Miranda Guerra, María del Pilar
Cespedes Ortiz, Cristhian Paul
Esparza Huamanchumo, Rosse Marie
Source :
Revista Venezolana de Gerencia (RVG); abr-jun2022, Vol. 27 Issue 98, p696-712, 17p
Publication Year :
2022

Abstract

<i>Copyright of Revista Venezolana de Gerencia (RVG) is the property of Revista de Filosofia-Universidad del Zulia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Spanish
ISSN :
13159984
Volume :
27
Issue :
98
Database :
Supplemental Index
Journal :
Revista Venezolana de Gerencia (RVG)
Publication Type :
Academic Journal
Accession number :
155827565
Full Text :
https://doi.org/10.52080/rvgluz.27.98.20