Effect of Gender and Regions on Determinants of Digital Transformation Adoption in Creative Services.

The area of digital transformation is attracting considerable interest due to the current trend of digital transformation being deployed around industries in the world. Many researchers have addressed the issue of technology acceptance in various industries; however, the area of digital transformation along with the demographic characteristics of creative services has not been explored, especially in the context of Vietnam. This study aims to clarify the influence on the determinants of adoption of digital transformation based on gender and region and is the first experiment to survey in creative services in Vietnam. The methodology is primarily derived from the technology, organization, and environment framework, and uses analysis of variance, independent sample t-test, and multivariate linear regression for investigation; further details on the adopted methodology can be found in this paper. The results reported here provide further evidence for the value of gender and region in the decision of digital transformation adoption and their impact on the determinants of digital transformation. This work has presented a background method for the investigation of creative companies in the context of creative services in Vietnam. However, the findings might be only representative of the characteristics of selected demographics and creative services in Vietnam, so additional studies are needed on other demographic factors and areas. [ABSTRACT FROM AUTHOR]