Le paradoxe de la mode – entre identité et altérite.

Far from being a simple social phenomenon, without apparent logic, explicable through pre-reflexive mechanisms, fashion is, according to Gilles Lipovetsky, a form fashion, in other words, a socio-cultural mechanism which designates not only competitive rapports between social groups but also dynamics of individual history. It is full of symbols and signs, and it includes a proper vision of the world and makes a hierarchical distinction which leads to self-assertion. Fashion thus goes from appearance to essence. In this perspective, our article tackles the poetic-hermeneutical dimension of fashion as poets and poetry theoreticians such as Baudelaire, Mallarmé or Roland Barthes emphasized in their work. [ABSTRACT FROM AUTHOR]