The Business Model Innovation and Lean Startup Process Supporting Startup Sustainability.

In order to support entrepreneurs facing Business Model Innovation, the Lean Startup methodology is considered to be a powerful tool. However, the theoretical and practical evidences that relate both methodologies to startup sustainability is still to be investigated. The aim of this paper is to develop a unified theoretical perspective for understanding Business Model Innovation and Lean Startup processes and their contribution to a better organizational, economic, environmental and social performance of startup business. [ABSTRACT FROM AUTHOR]