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Integrating After Sale Service into the Traditional Marketing Mix Model. Their Effects on Service Value and Customer Retention towards Clothing Store Brands in China.

Authors :
Othman, Bestoon
He Weijun
Zhengwei Huang
Taha, Mohammedali Yaseen
Jing Xi
Ramsey, Thomas
Source :
Revista Argentina de Clínica Psicológica; 2020, Vol. 29 Issue 5, p19-34, 16p
Publication Year :
2020

Details

Language :
English
ISSN :
03276716
Volume :
29
Issue :
5
Database :
Supplemental Index
Journal :
Revista Argentina de Clínica Psicológica
Publication Type :
Academic Journal
Accession number :
147747232
Full Text :
https://doi.org/10.24205/03276716.2020.1003