Management fashion.

Fashion can be thought of as vogues, fads, rages and crazes that rise and fall with alacrity but in the process can have direct and substantial effects on everyday life. Theories of fashion focus more narrowly on fashions as aesthetic forms such as clothing or haute couture that gratify our senses and emotional well-being. Abrahamson argues that management fashions are the result of a management fashion-setting process. A management fashion is a relatively transitory collective belief, disseminated by management fashion setters, that a certain management technique leads to rational management progress. [ABSTRACT FROM AUTHOR]