Practising Feminist Methodologies in Applied Research: The Undone Deal.

This paper discusses how feminist methodologies can be pragmatic and far-ranging, and yet are often not accepted in feminist applied research, within the corporate sector. It raises a pertinent question about the perception of feminism and the challenges in adopting a feminist methodology in practice. It also questions why scholarship, rarely dwells on experiences of feminist action researchers in the Indian context. While documenting the dissent to feminist conscience, this paper deliberates the methodological and epistemological rubrics of feminism, the positionality of the researcher, commodification of feminism, binary overtones and the agency of researchers who are engaged by corporate houses as consultants. [ABSTRACT FROM AUTHOR]