IMPACT OF FIRM-GENERATED CONTENT ON FIRM PERFORMANCE AND CONSUMER ENGAGEMENT: EVIDENCE FROM SOCIAL MEDIA IN CHINA.

MLA

Lijuan Bai, and Xiangbin Yan. “Impact of Firm-Generated Content on Firm Performance and Consumer Engagement: Evidence from Social Media in China.” Journal of Electronic Commerce Research, vol. 21, no. 1, Feb. 2020, pp. 56–74. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edo&AN=142403613&authtype=sso&custid=ns315887.

APA

Lijuan Bai, & Xiangbin Yan. (2020). Impact of Firm-Generated Content on Firm Performance and Consumer Engagement: Evidence from Social Media in China. Journal of Electronic Commerce Research, 21(1), 56–74.

Chicago

Lijuan Bai, and Xiangbin Yan. 2020. “Impact of Firm-Generated Content on Firm Performance and Consumer Engagement: Evidence from Social Media in China.” Journal of Electronic Commerce Research 21 (1): 56–74. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edo&AN=142403613&authtype=sso&custid=ns315887.