Le Religieux comme expression de la culture dans les affiches publicitaires de la ville de Tlemcen. Approche de la sémiologie des indices.

This work focuses on the expression of culture in advertising posters through the reproduction of religious data. From a perspective of the semiology of the indices, they are indexed and stratified according to the nature of the signs that substitute them, iconic and linguistic indices. The interpretation course reveals how they interact with each other in the advertising message to imbue it in its broadcast context. [ABSTRACT FROM AUTHOR]