طراحی مدل عوامل مؤثر بر تداوم استفاده از &#1587...

Infrequent and ineffective usage of IT after initial adoption may incur undesirable costs or results in waste of effort to develop the IT. Most of information systems (IS) continuance models try to define how users accept IS and use it. The aim of these models which originally were developed for marketing research and modeling of repurchase behavior of consumer, is evaluation of loyalty and continuance in individual level of system usage or measures of acceptance of systems is used for studying continuance of systems while effective factors of continuance for organizational user are ignored. Therefore, in this research for identifying affecting factors on continuance of information systems, the main factors are defined by reviewing literature, and through semi-structured interview independent variables are defined including independent variables like governor, manager, leadership style, technology change, strategy, users, customer expectation, culture, law, transparency, system position and mediator variables like positive and negative switching costs and the model is made by using Atlas T/I software in the last step, final model of research is customized in the Ministry of Communication and Information Technology. [ABSTRACT FROM AUTHOR]