FROM TRIPLE BOTTOM LINE TO CIRCULAR MONITORING IN EVALUATION OF FOOD TOURISM EVENTS.

This article proposes a first step in analyzing the integration of the triple bottom line approach to event evaluation and the Big Data produced by event participants to create a circular and participatory monitoring process that utilizes technology to engage all stakeholders (citizens; visitors; producers; tourism organizations; policymakers; associations; and economic, social, and environmental scientists). Using a case study of Slow Food's Terra Madre Salone del Gusto (TMSG) 2016 event, this article examines systemization of a control panel for local decision makers that encourages knowledge management and sharing for learning and sustainable entrepreneurship to create virtuous cycles and solve--through a democratic process--the typical risk of political (mis)interpretation of socioeconomic event impact measurement. [ABSTRACT FROM AUTHOR]