SALES AND MARKETING SECRETS.

As sales seminars go, one titled, "The New Fundamentals of Business-to-Business Sales and Marketing" may seem like a yawn. Unless that seminar is led by John Coe, who, unlike many seminar leaders, is unusually dynamic. Coe is founder and president of the Sales & Marketing Institute, based in Scottsdale, Arizona. He sprinkles his day-long presentation, held in New York in May, with interesting anecdotes gleaned from his experiences in the marketing business. What helps Coe's audience is the accuracy and detail of his session.