Is there a global digital privacy culture? Facebook Ecologies at the margins of Brazil and India.

Is there a global digital privacy culture? Is Facebook with its global brand, algorithmic structures and privacy settings universalizing digital experience? Facebook has become the internet for much of the poor in the global South. Given this context collapse, it has become a forum of public expression as well as state control on morality and privacy rights. This study investigates how low-income youth in Brazil and India, exercise and express their notions on digital privacy, interpersonal surveillance and trust on Facebook. This ethnographic study reveals a convergence in the perception of Facebook as a public and 'happy' place. However, disjunctures arise on the motivations for such affections: escapism from chronic violence in the case of Brazil and aspiration for romance in the case of arranged marriages in India. Overall, this paper provides a nuanced perspective on how privacy is pluralizing for a globalizing and emerging digital data public. [ABSTRACT FROM AUTHOR]