Analyzing the Relationships Between Privacy Issues and Institutional Trust with Smarthome Devices.

Smarthome devices such as Google Home and the Amazon Echo are becoming increasingly popular, giving users the ability to obtain relevant information using voice commands that are analyzed through online data collection and analysis. The purpose of this paper is to analyze how an individual's levels of privacy concerns impact their willingness to share information using these smarthome devices. Using a privacy paradox theoretical framework, this paper explored how users latently weigh internal risks and benefits when deciding to use these devices, and how their levels of trust in others and the companies impact what information is shared. Results indicated that those with higher levels of privacy concerns and lower levels of institutional trust are generally more wary about these devices listening in on their activities in their homes. Limitations and directions for future research are discussed. [ABSTRACT FROM AUTHOR]