Ethical Grounds for Public Relations as Organizational Rhetoric.

How can public relations practitioners communicate ethically and what is the positive social contribution of public relations as organizational rhetoric? These recurring questions are discussed in this theoretical paper with the starting point in rhetorical theory. The paper adds the notions of fairness and rhetorical citizenship, as well as agnostic theory to the discussion. Taken together, the paper thus contributes to the further development of ethical grounding for public relations as a form of organizational rhetoric. [ABSTRACT FROM AUTHOR]